Wednesday, November 26, 2008

When giving thanks, be sure to focus on mothers

The New York Times reports this morning that America's mothers are doing without this holiday season to make sure their children receive the gifts they want.

The Times re-affirms what I've always claimed: mothers are the most heroic in society, and single moms rise even further to the challenge.

Here is what The Times said:

Come Christmas, McKenna Hunt, a gregarious little girl from Safety Harbor, Fla., will receive the play kitchen and the Elmo doll she wants. But her mother, Kristen Hunt, will go without the designer jeans she covets this season.

For Ms. Hunt and for millions of mothers across the nation, this holiday season is turning into a time of sacrifice. Weathering the first severe economic downturn of their adult lives, these women are discovering that a practice they once indulged without thinking about it, shopping a bit for themselves at the holidays, has to give way to their children’s wish lists.

“I want her to be able to look back,” Ms. Hunt declared, “and say, ‘Even though they were tough times, my mom was still able to give me stuff.’ ”

In this economy, nearly everyone is forgoing indulgences, and many fathers will no doubt sacrifice this year to put toys under the tree. But figures suggest the burden is falling most heavily on women, particularly mothers.

In September and October, sales of women’s apparel fell precipitously compared with the same months the year before. They were down 18.2 percent in October, for instance, compared with a decrease of 8.3 percent for men’s apparel, according to SpendingPulse, a report by MasterCard Advisors.

And a survey of shoppers’ intentions by the NPD Group, a consultant firm, suggests that such cutbacks may continue through the holiday season. Some 61 percent of mothers said they would shop less for themselves this year, compared with 56 percent of all women and 45 percent of men.


So when you're around the Thanksgiving table tomorrow, first give thanks to God. Then raise your glasses to mom, who is the greatest blessing of all.

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