Tennessean loses large number of subscribers over past six months; economy, poor quality hurt sales

The new source of breaking information about the fortunes of newspapers owned by Gannett Co., Inc., says that new circulation numbers for The Tennessean show a sharp decline in subscriptions for weekdays and Sundays.

Daily, circulation fell to 151,713, down 5.3% from 160,243 a year ago, on Sept. 30, 2007.

Sundays, circulation fell to 210,277, down 5.6% from 222,754 a year ago.

My household is one that quit subscribing to The Tennessean in the past six months due to the incompetency of the top management and advice from columnist Ms. Cheap on how to save money. To be constructive in my comments, Gannett should fire the top management at The Tennessean and encourage Ms. Cheap to exclude The Tennessean as a specific savings cut for readers.

So now you see why The Tennessean will have to cut its workforce by 10 percent or 100 workers by Dec. 1 and why advertisers see much less return for their dollars by investing in a declining product.